Why Companies Should Focus on Skills, Not Degrees

Learn why Indian companies in this years are shifting focus from degrees to skills when hiring. Discover how skill-based hiring benefits both employers and job seekers.

📍 Introduction

For decades, a degree was seen as the golden ticket to landing a good job. Employers in India often filtered candidates based on academic qualifications first.

But times are changing. In this year, companies are realizing that skills matter more than degrees. With industries evolving rapidly—especially in technology, digital marketing, and AI—what you can do has become more important than what’s written on your certificate.

So, why should companies prioritize skills over degrees in hiring? Let’s dive in.

🚀 The Shift from Degrees to Skills

Traditional hiring: Focused on academic qualifications, university rankings, and marks.

Modern hiring: Focuses on practical knowledge, technical skills, adaptability, and problem-solving.

Companies like Google, Apple, and Infosys have already started valuing skills, certifications, and real-world experience over just degrees.

⚡ Why Skills Matter More Than Degrees

1. Bridging the Industry-Academia Gap

Most universities in India still teach outdated curricula. By focusing on skills like AI, coding, communication, and digital marketing, companies get employees who are job-ready from day one.

2. Faster Hiring Process

Instead of spending months filtering resumes based on degrees, companies can:
✔ Conduct skill assessments
✔ Use online tests
✔ Evaluate portfolios

👉 This saves time and ensures only capable candidates move forward.

3. Encourages Diversity in Workforce

Focusing only on degrees limits talent to certain colleges. But skill-based hiring opens the door to:

Self-taught professionals

Candidates from tier-2 and tier-3 cities

Freelancers and gig workers

This creates a more inclusive and diverse workforce.

4. Adaptability in Changing Industries

Industries like tech, AI, finance, and digital marketing evolve every 6–12 months. Degrees can’t keep up, but skills can be upgraded quickly through online courses, bootcamps, and certifications.

5. Better Employee Retention

Employees hired for their skills and passion tend to stay longer than those hired just for degrees. They feel more valued and motivated, reducing turnover costs.

🏢 How Companies Can Shift to Skill-Based Hiring

Use Skill Assessments – Online coding tests, case studies, and problem-solving tasks.

Check Portfolios & Projects – Look at what candidates have built, not just what they studied.

Promote Internships & Apprenticeships – Test candidates’ skills on real projects.

Leverage Hiring Platforms – Use Jobs in India to filter applicants based on skills, certifications, and work samples.

Train HR Teams – Move beyond degree filters in applicant tracking systems (ATS).

📊 Example: Skill-Based Hiring in Action

A startup in Bangalore needed digital marketers. Instead of hiring MBAs, they:

Conducted a Google Ads skill test

Checked SEO portfolios of candidates

Hired 3 freshers with online certifications

✅ Within 3 months, the company saw a 40% increase in leads—proving that skills drive results, not degrees.

🎯 Conclusion

In this year and beyond, skills are the real currency of employment. While degrees still have value, they should not be the only filter for talent.

Companies that embrace skill-based hiring will:

Find better candidates

Reduce hiring costs

Build a more adaptable workforce

👉 At JobinIndia, we help companies connect with skilled candidates, whether they’re degree holders or self-taught professionals.

✅ Start your skill-focused hiring journey today—post a job on JobinIndia and find the right talent faster.